ÁNIMA LAUNCHES ADULT & YOUNG ADULT (YA) DIVISION AND ANNOUNCES FIRST PROJECT “EL SANTOS, AN ALL-NEW ANIMATED SITCOM
Currently celebrating its 19th year in business as a leading animation studio in Latin America and recognized as a global player in the animation industry specializing in children’s programming, Fernando De Fuentes Sainz, CEO, and José C. García de Letona, COO, both founding partners of Ánima, announced today that the company has just launched an adult & young adult (YA) division and will now be producing series for this highly-coveted demographic. The first project of this YA division will be El Santos (22 min. eps.), an all-new animated sitcom based on the huge popular comic strip character of the same name developed by Mexican illustrators José Trinidad Camacho (Trino) and José Ignacio Solórzano (Jis). El Santos is scheduled to start later this year with Trino and Jis serving as executive producers on this new animated series.
“In 2002, Ánima was established in Mexico City with an initial roster of a few projects. Today, in addition to Mexico City, we have offices and studios in Madrid, Canary Islands and Buenos Aires, as well as 22 animated features, nine television series totaling more than 572 half hour episodes, and a digital network with more than 24 million subscribers. And now we could not be prouder than to introduce our new strategic focus on adults and young adult starting with El Santos,” commented García de Letona. “Thanks to Trino and Jis and their adult-themed comic strip, El Santos has become part of the latin and hispanic pop culture and has amassed an extraordinary number of fans throughout the years. This new series is the perfect project in which to launch our new division.”
“I am delighted to be working with José Carlos (García de Letona) and the team at Ánima,” commented Trino. Thanks to the continuing success of the comic strips, El Santos has been around for many, many years. And now thanks to this new series, fans of yesterday and today can appreciate the freshness and comedic appeal of the series, coupled with the irreverent character for which El Santos has become so well known.”
“It is such an honor to be working with Anima to bring to life our beloved and iconic El Santos which has been a popular classic in the Mexican culture for decades,” commented Jis. It is wonderful to know that this over-the-top character still brings excitement to today’s audiences.”
Set in the infamous Mexican wrestling world, El Santos is a brash, uncouth, over-the-top luchador who’s in love with the exotic and sex addict Tetona Mendoza, a fearless female luchador. The masked El Santos is constantly fighting against the forces of good vs. evil and will do anything for Tetona’s love.
Created for adults because of its theme, the comic strip has nine published books and is currently printed weekly in numerous newspapers around the world. In 2012, Ámina produced a feature film entitled El Santos vs la Tetona Mendoza, also based on the comic strip, which became the first Mexican animated feature to premiere at the renowned Annecy International Animation Film Festival. The film included the voices of Cheech Marin and Guillermo del Toro among others.